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The Full Story

Sonya Serene is a passionate advocate for the arts.

It is almost impossible to tell her story without mentioning the many artists whose careers she has impacted. 


Starting as a young entrepreneur, she moved from her birthplace India to New York City in the early 1990s, where she co-owned a successful art & design firm called Design Direction for more than 18 years. A team of talented artists created art for textiles, cards, and other products that Sonya would place with clients spanning the all of U.S , Europe , Japan & Hong Kong. 


This phase of her life involved a lot of travel both international & local destinations, exhibiting in art shows across the globe. One of her regular destinations was Oahu, Hawaii which is where she finally relocated in 2013.


It was there a year later she met Ruben Aira Jr. a talented artist, and fell deeply in love like the protagonist in a modern-day fairy tale.  It was no surprise that Sonya made Hawaii her eventual home because it was always a sanctuary of peace during her busy life as a high-energy New Yorker.

In 2020, Sonya expanded her creative empowerment of the Oahu art community by producing "HI on Art: the Movie".  Created during the pandemic, the film went on to be selected for multiple film festivals and won an award for "Best Film on Women" in the Crown Wood Film Festival in 2021.

Sonya organizes venues, connects to galleries, helps artists to make their dreams come true, and has a keen understanding of art authentication and appraisal. Sonya's focus is to use her skills and time to nurture the art community on Oahu. It is her enduring passion to connect people and encourage their talents in order to create opportunities for artists.

In the same spirit as her prior ventures, Sonya is currently placing her efforts into the NFT (Non-Fungible Tokens) marketplace.  She is relentless in her pursuit of being a trusted fiduciary to artists with the ability to create harmonious relationships between creators and investors.  It is her mission to break the starving artist myth and to create value and abundance for both the artists and the collectors.

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